New Look New Formula

 

We are thrilled to announce the arrival of our new range of Baby Wipes, set to hit shelves in supermarkets, pharmacies, and online stores in late 2025.

Our Curash Simply Water wipes, crafted specifically for newborns, feature a New Formula with 99% purified water and minimal other ingredients, to gently cleanse your baby’s delicate skin. Packaged in distinctive blue with a great new look too, these wipes are soft, thick, and offer 25% more moisture than our New Formula Sensitive Fragrance Free range. 

Our New Formula Curash Sensitive Fragrance Free wipes are expertly designed for babies and toddlers with sensitive skin. They are pH balanced, fragrance-free, with 99% natural origin ingredients in the formula.  

Both New Formula Simply Water and Sensitive Fragrance Free Baby Wipes are available in a range of convenient sizes from mini Travel Pack 20s, convenient 80s Packs with an Easy Seal Lid, to multipacks of 3x80s, 6x80s and 8x80s. 

Dermatologist & Paediatrician Tested

Our New Formula Curash Baby Wipes have undergone rigorous clinical and real-life testing by external institutions with dermatological and paediatric expertise, including HRIPT testing, to ensure safety and effectiveness.

Our Sustainability Promise

In our commitment to improving sustainability, our new baby wipes are now in fully recyclable packaging. The entire pouch is crafted from recyclable polypropylene, and both the lid and pouch can be recycled where soft plastics are accepted. Visit arl.gov.au for local recycling options.  
Our bundle packs utilise up to 38% less plastic by replacing traditional bags with loop handles, and the easy-seal lid on each 80s pouch is made with 30% post-consumer recycled plastic.

Ethically produced with high Quality standards

Our New Formula Curash baby wipes are made overseas. We have made the decision to partner with a leading facility in China that meets high international manufacturing standards including ethical trading practices, in order to support us in producing  quality baby wipes designed by Australians, for our littlest Aussies and their families.  

All other Curash products, including Curash Gentle Top to Toe Wash, Curash Gentle Shampoo & Conditioner, Curash Baby Rash Powder, and Curash Family Powder, continue to be manufactured in Australia.

Vegan Friendly and Not Tested on Animals

Every pack of Curash Baby Wipes is made with care and excellence. They are vegan-friendly and never tested on animals. We hope you love our New Formula Curash Baby Wipes as much as we do! 

Warm regards,  
The Curash Team
P.S. Keep an eye out for our NEW Formula Simply Water baby wipes in adorable Limited Edition Nursery Designs at Woolworths and selected pharmacies nationwide! 

Frequently Asked Questions

Curash Baby Wipes are transitioning from being made in Australia, to being made in China during 2025.

Our NEW Formula Curash Simply Water and NEW Formula Sensitive Fragrance Free Baby Wipes are manufacturerd in China.

During 2025, two new ranges of Limited Edition Nursery Design packaging were added to the Curash range. The adorable “Aussie Animals” design is available in Woolworths supermarkets and cute “Bunny” design available in Pharmacies. Our Limited Edition Nursery Design packs have the same formula as our NEW Formula Simply Water Baby Wipes, and are also sourced from China.

All Curash Baby Wipes are labelled with the country of origin, on the back of pack.

NEW Formula Curash Baby Wipes are manufactured by a leading manufacturer of Baby Wipes at their world class state-of-the-art facilities in China. The factory was chosen by Church & Dwight for their high quality standards and commitment to innovation, sustainability and quality. The factory has ISO 9001 (quality management), ISO 14001 (environmental management) and ISO 22716 (GMP Good Manufacturing Practices) certification.

Production of Curash Baby Wipes in China began in 2025. Look out for the “NEW Formula” call out on packs in stores from mid to late 2025.

The transition to the New Formula is happening during a transition period from mid-late 2025. Look out for the “NEW formula” flash on the fronts of packs in stores and online.

Yes, our Curash Baby Wipes are tested to our high quality standards. In fact, a series of 11 different quality checks are completed before they leave the factory. The manufacturing facility has ISO 9001 (quality management), ISO 14001 (environmental management) and ISO 22716 (GMP Good Manufacturing Practices) certification.

Curash Baby Wipe Ingredients

Curash Baby Wipes contain a preservative system comprising 2-3 ingredients that work together to help keep wipes fresh.

  • Our New Formula Simply Water Baby Wipes contain Sodium Benzoate, Hydroxyacetophenone, and Potassium Sorbate to help keep wipes fresh.
  • Our New Formula Curash Sensitive Fragrance Free contains Sodium Benzoate and Potassium Sorbate to help keep wipes fresh.

No, our New Formula Curash Baby Wipes do not contain phenoxyethanol as a preservative. The full ingredient list can be found on the back of the pack, and ingredient descriptions can be found on the back of each 80s Wipe, and also on our website Curash Australia

Curash Fragrance Free Baby Wipes
New Formula Curash Sensitive Fragrance Free Baby Wipes
Curash Simply Water Baby Wipes
New Formula
Curash Simply Water Baby Wipes
Water, Propylene Glycol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Aloe Barbadensis Leaf Juice, Chamomilla Recutita Flower Extract, Vitamin E, Citric Acid, Polysorbate 20.
Purified Water, Sodium Benzoate, Cocamidopropyl PG-Dimonium Chloride Phosphate, Citric Acid, Sodium Citrate, Glycerin, Aloe Barbadensis (Aloe Vera) Leaf Juice, Potassium Sorbate
Water, Polysorbate 20, Phenoxyethanol, Caprylyl Glycol.
Purified Water, Sodium Benzoate, Hydroxyacetophenone, Citric Acid, Coco-Glucoside, Aloe Barbadensis (Aloe Vera) Leaf Juice, Potassium Sorbate

The water used in New Formula Curash Baby Wipes is purified by passing it through 6 stages of filtration before being used to produce our wipes.

The naturally derived ingredients are: Cocamidopropyl PG-Dimonium Chloride Phosphate, Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin and Purified Water. Together, these ingredients amount to 99% by weight of the formulation.

Curash Baby Wipe Product Testing

Dermatologist Tested means that Curash Baby Wipes have been tested under the review of a dermatologist.

Curash Baby Wipes have been tested under the supervision of a Dermatologist and Paediatrician and shown to be suitable for use on baby skin from birth and onwards.

Skin safety testing including a Human Repeat Insult Patch Test (HRIPT), a Cumulative Irritation Test (CIT) and the Safety in Use (SIU) Test have been conducted by external testing facilities.

No, Curash Wipes and their ingredients are not tested on animals.

Yes, Curash Wipes are vegan friendly. They do not contain any animal ingredients or animal byproducts.

Using Curash Baby Wipes

Curash Baby Wipes can be used for cleaning bottoms, hands and faces. They are for external use only and contact with the eyes is best avoided.

Curash Baby Wipes should be stored in a cool, dry place away from sunlight. The lid should be resealed after every use to help prevent evaporation of moisture. If your Wipes at the top of the pack have partially dried out, try standing a closed wipe pack on its side for a few hours, to help redistribute the remaining moisture across all the wipe layers.

Curash Wipes should be used within 3 years of the date of manufacture, which is marked on the back of the pack.

Curash Baby Wipes Packaging & Sustainability

Yes, New Formula Curash Baby Wipes primary packaging is made entirely out of Polypropylene, which is fully recyclable in Australia, providing recycling facilities exist in your part of the country. In Australia, you can get the latest recycling advice at www.arl.org.au or Australasian Recycling Label in New Zealand. The lid on the 80s packs can remain attached to the pouch for recycling, as it is made from the same material.

New Formula Curash Baby Wipes primary packaging is made entirely out of Polypropylene (PP). This includes the sticker seal under the lid, the pouch and the lid, as well as the handle on the multipack of 3x80s. The recycling number for Polypropylene is 5.

Cartons holding multiple packs of 6 or 8 x 80s Wipes are made of cardboard which is fully recyclable.

Yes, the easy seal lid on our 80s packs contains 30% post-consumer recycled Polypropylene plastic. The lid is also fully recyclable in Australia, where recycling facilities exist. The recycling number for Polypropylene is 5.